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Focused Marketing While automakers continue to scale back their presence at traditional auto shows, their investment in “focused customer” lifestyle events grows. One example during Monterey Car Week is The Quail, a Motorsports Gathering. A whopping 21 vehicle debuts and demonstrations from top manufacturers graced the lawns at this year’s...
It is by now well known that Porsche won the prestigious Le Mans 24-Hour race in 2016, the company’s 18th such victory in this classic French endurance race. To put this achievement in perspective, Audi have won the title thirteen times and Ferrari nine times. Just as they did in...
Broad Arrow Auctions, a Hagerty company, is thrilled to announce an exclusive Porsche-only auction in partnership with the first-ever Air|Water standalone event.  Air|Water is the brainchild of Luftgekühlt founder Patrick Long, who is well-known and respected in the Porsche world and has organized world-class gatherings for the Porsche community to...
1973 Porsche Carrera RSR
8 & Counting… San Pedro, CA. It’s hard to believe Luftgekühlt, the preeminent celebration of air-cooled Porsches, just concluded its 8th show. I use the word “show” lightly; this isn’t a group of classic German sportscars carefully placed on grass, waiting to be inspected by a team of self-appointed white-gloved...
Classic Car Auction Yearbook 2016-2017 front cover – © Classic Car Auction Yearbook/ Historica Selecta The 22nd edition of the Classic Car Auction Yearbook 2016-2017 (covering the 24th season of auctions), can comfortably be regarded as one of the most complete and authoritative publications of its kind available. Classic Car...
Following many months of work, entrants gathered over the weekend as judges carefully selected the first round of finalists in the fifth annual Porsche Classic Restoration Challenge. The judging occurred during Werks Reunion West at Monterey Car Week with members of the Porsche Club of America, along with staff from...
Photography by Matty White Media. Few places test a car’s soul quite like Spa-Francorchamps. Historic racing returned to the legendary circuit for the 2025 Spa Classic, with Porsche once again playing a central role across multiple categories. No Subscription? You’re missing out Get immediate ad-free access to all our premium...
Behind another nondescript garage door in the town of Jupiter, southern Florida, hides half a century of motoring passion. Shelves stacked with racing helmets, trophies, and model cars, walls peppered floor-to-ceiling with vintage signs and sponsorship decals. And at the center of this sprawling shrine to the automobile are no...
Reviewed & Edited by Rex McAfee Only in SoCal: The Urban Outlaw Last year, to commemorate the 10th anniversary of the release of the short film Urban Outlaw, Walker was invited by the Petersen Automotive Museum to display 10 of his most prized Porsche’s within the facility’s highly exclusive Vault. “From...
Christmas shoppers in Los Angeles on December 8 had a special selection at the Petersen Museum as RM Sotheby’s hosted its last auction of 2018. The RM Sotheby’s staff assembled 68 vehicles and 56 items of memorabilia and nostalgia for the auction. The automobiles on offer spanned many marques and...
Tailored fit Porsche is reinforcing its strategic commitment to the Chinese market at the Auto China 2024 exhibition in Beijing. This dedication is exemplified through several key initiatives, including the introduction of a tailored China version of the latest Taycan model, the debut of the all-electric Macan to the market,...
On June 5, Sunday, a huge Porsche-themed event will be held on the grounds of the National Motor Museum, in association with The Independent Porsche Enthusiasts’ Club (TIPEC). To be part of Beaulieu’s Simply Porsche, Porsche owners and enthusiasts are excitedly trying to book their slot. It is a great...
The Porsche Monterey Classic is a key event that kicks off the famed Monterey Car Week, an annual gathering that celebrates some of the world’s most exquisite Porsche automobiles. This event sets the tone for a week filled with high-octane excitement, showcasing the timeless appeal and engineering prowess of Porsche....
1973 Porsche Carrera RSR
From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. It embarks on a fresh format that traces Porsche’s journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. Following its successful debut in 2023 at Luftgekühlt 9 on Mare...
For many Porsche enthusiasts, a road trip is that rarest of things – a fleeting few days away from the routine of daily life. But for German couple Christian and Ortrun Hartinger, the road trip is the routine. Having driven extensively around Germany and Europe since they met in 2010,...
Herbert Linge on ONS duty again with a 911 at Hockenheim in 1973.
Porsche’s Forrest Gump—the irrepressible Herbert Linge—pops up everywhere in Porsche history even after his retirement almost thirty years ago. The amazingly varied Porsche career of Herbert Linge would be unimaginable today—from wartime apprentice to manager of Weissach via workshop, development testing, race track, Porsche in the US, and Formula 1....
Porsche – Graphisme 917 by Stéphane Coradi © Virtual Motorpix/Glen Smale Porsche Graphisme 917: This is Stéphane Coradi’s second publication in less than a year, the man is irrepressible. His enthusiasm for the Stuttgart marque knows no bounds, and combined with a unique artistic talent, this new book is quite...
Ten and counting… Ten years ago, Porsche Experience Center Atlanta opened its doors for the first time. Since then, it has welcomed hundreds of thousands of visitors, it’s hosted thrilling experiences on and off the track, and has even become home to a movie franchise. To celebrate, on June 7th,...
Last weekend, the ‘Fuori Concorso’ was staged on the western shore of Lake Como for the fifth time now. This year’s motto was ‘British Racing Green’. In keeping with this theme, Porsche invited car culture enthusiasts to the greenhouse at Villa del Grumello. Known for its wide range of options...
Ferry Porsche in 1954
Ferry Porsche 1909 – 1998 Born on September 19, 1909, of Austrian descent, Ferry Porsche kept the Porsche flame alive when his father was imprisoned in France. Ferry Porsche was one of the first employees to work in his father’s design engineering office, but it is his mark on the...
Since it opened in August 2024, Curvistan Bangkok has aimed to redefine leisure and entertainment for the Porsche community and beyond as a bar, café, art gallery and hangout that celebrates car culture, art and design. Now it’s hosting an exceptional collection: the Porsche Unseen Design Studies. The Curvistan Bangkok...
For its inaugural venture, Sacrilege Motors meticulously refurbished and converted a Porsche 911 America Roadster to electric propulsion. This automobile is an exclusive U.S. edition of the Carrera 2 Cabriolet Turbo-look, with merely 250 in existence. Its custodian christened it Blackbird, paying homage to the stellar SR-71 Blackbird aircraft. The...
#19 Porsche 919 LMP1-Hybrid, winner of the 2015 24 Hours of Le Mans
The 24 Hours of Le Mans. Even just the name evokes memories of classic races, unbelievable tragedy, and some of the fiercest battles ever fought over an 8.5 mile (13.6 KM) stretch of road known as “le Circuit de la Sarthe.” These hallowed grounds are where Porsche ultimately proved their...
The survivor-look 911 Obsession, it can strike at any time. Unfortunately, mine struck about five years too late after the price of air-cooled 911s had rocketed. I can’t quite put my finger on why I now needed an air-cooled 911, obviously the timing was out five years ago. Maybe a...
Chassis #019 Campaigned by the Martini Racing Team in 1971, chassis #019 has been preserved in the same unrestored condition as when it finished the Spa 1000km race. This 917K (Kurzheck or short tail) competed in both the 1970 and ’71 seasons, racing with Porsche Salzburg during its first year...
Production information about the origin of a classic Porsche is a very important part of owning and restoring a classic Porsche. When it was built, how it was equipped, and the location of its first delivery are very important details in a classic Porsche’s history that its current owner needs...
Porsche Museum The new Porsche-Museum will be opened on 31 January 2009. Enjoy a close-up experience of the history of Porsche. Encounter legendary racing and sports cars, fascinating production models as well as unusual prototypes. More than 80 vehicles will take you from the early years all the way to...
Still a 911 Guy… But Curious I try not to be a 911 snob, but like most long-time Porsche owners, the rear engine, air-cooled 911 is – and always has been – “Top of the Pops” for me. Other makes and models invariably come up short. Certainly, the car has...
Porsche Sounds is another fine publication to have been produced by the Porsche Historical Archives in Stuttgart. But why, you may ask, do we need another book on Porsche’s long and well covered history, and what makes this book any different from the many others out there? Valid questions indeed....
Santa Monica, California: Global market leader and renowned auction house, Gooding & Company, has announced RUF//The Collection consisting of four exceedingly rare RUF automobiles to lead its 2023 Amelia Island Auction this March. This event follows in the footsteps of Gooding & Company’s record-setting 2022 Amelia Island Auction, which became...
‘Ludique’ – a French word which has no exact translation in English. ‘Playful but with an underlying serious intent’ is one interpretation, and in 2005, this was very much how testers and owners found the new Porsche Cayman. Few cars then, and certainly not its most obvious rivals, could match...
If you were lucky enough to visit Rennsport Reunion 7 in Monterey, California, then chances are you gazed at one of Mark Morgan’s illustrations without even realizing it. An illustrator based in the U.K., Mark has mixed his passion for Porsche and his artistic talents to yield some truly exciting...
Broad Arrow’s All-Porsche auction will take place with Air|Water on Saturday, April 27th, and feature approximately 70 Porsches similar to the Broad Arrow Porsche 75th Anniversary Auction held in 2023 at the Porsche Experience Center in Atlanta, Georgia. That auction, held with Porsche Cars North America and the Porsche Experience...
Carrera RS – The Rennsport Reunion VI Edition: Dr. Thomas Gruber/Dr. Georg Konradsheim © T.A.G. Motor Books GmbH The Porsche Rennsport Reunion VI in September 2018, was always going to be a special event, as the Porsche company celebrated its 70th anniversary around the world. The event did not disappoint,...
1967 Porsche 911S
By Rex McAfee Best of the Best: Weathertech Raceway, Laguna Seca, CA. Returning to the iconic Monterey Peninsula, the 2022 Velocity Invitational gave vintage racing fans a superb combination of historic racing and luxury lifestyle. Last year’s event included a world-class display of Porsche 917s, while this year focused on...
Porsche’s sixth edition of the by now much-anticipated Rennsport Reunion kicked off on Wednesday 26 September 2018. You could have expected that this would be a really big one for Porsche, with it being their 70th anniversary year, but the Stuttgart manufacturer really pushed the boat out with this one....
Can-Am 50th Anniversary: Flat Out with North America’s Greatest Race Series 1966-74 © Quarto Publishing Group USA Inc First impressions – Can-Am 50th Anniversary is a big book! It’s not that it is so thick, but dimensionally it is large in length and breadth, so you had best find yourself...
After a 45-year hiatus, the popular Ice Race GP at Zell am See near the picturesque Austrian town of the same name, was revived last month to great acclaim. Thanks to an abundance of snow in the region, the race track, which is laid out on the frozen runway of...
The fabulous story of this car’s life begins in 1970 with the construction of chassis #021, one of the first batch of twenty-five 917s to be built. In April 1970, the newly completed chassis #917-021 was sold to the Finnish AAW team, finished in the red and yellow colours of...
Le Mans: The Official History Of The World’s Greatest Motor Race 1980–89 This edition, spanning 1980-1989, covers one of the most exciting post war periods in motorsport. The 1960s and 1970s were of course both decades that were every bit as exciting, but the 1980s perhaps represents the final decade...
Tools of the trade Metal blades and scrapers, delicate wire loops, wooden sculpting tools, and brushes – this suitcase contains over a hundred instruments. But what they’re used for is not immediately clear. They’re the tools of a modeler, at the exterior studio of Style Porsche, who is responsible for...
24 Stunden Nürburgring Nordschleife 2019 © Gruppe C Motorsport Verlag It must rank as one of the most awesome races in the world. This year was my first visit to the famed 24 Stunden Nürburgring Nordschleife, the 24 Hours of the Nürburgring, and what a baptism it was. Having covered...
Spying the Le Mans-winning Porsche 911 GT1 against a wintery Colorado mountainside, veteran Porsche racer Stéphane Ortelli could be forgiven for thinking he was dreaming. It’s a far cry from the Circuit de La Sarthe on that sweltering June afternoon in 1998, when Ortelli and teammates Laurent Aïello and Allan...
The night before… One night in 1999, under cover of darkness, an entire terminal building was lifted onto flatbed trucks – coupled together in a long road train – and moved a few kilometers across runways and taxiways to a new home on the other side of Copenhagen Airport. All...
This year Gooding and Company sold a total of $128 million at Pebble Beach including the one-of 1962 Ferrari 250 GT SWB Bertone Speciale which sold for $16,500,000. With this type of auction comes record sales and Gooding broke some incredible Porsche numbers including top prices for the Porsche 956,...
Proven through competition Engineering, design, innovation; while the list is long for what describes the Porsche name, it can be distilled into one word; racing. Even before the days of cars that would bare his name, Dr. Ferdinand Porsche believed competition was the ultimate test for proving excellence in design...
Porsche Automuseum Pfeifhofer in Gmünd, Carinthia, Austria Porsche Near Gmünd in 1944-1949 As the Porsche construction office had to move away from Stuttgart’s bombing raids, in 1944 a new location was set up near Gmünd in Carinthia (Gmünd in Kärnten), Austria. It was 320 miles/515 km from Stuttgart-Zuffenhausen. The Porsche...
Porsche online experience marketing
If Porsche is anything, they are expert marketers. Think about it, they have not put out a dedicated ad for their cars in nearly 15 years. We’re talking about no TV commercials, no full page ad in the newspaper, no double page splash in a magazine… nothing. Yet, they are...
Goodwood Members’ Meeting to celebrate 75 years of Porsche with spectacular on-track demonstrations Goodwood is delighted to announce that the 80th Members’ Meeting presented by Audrain Motorsport will host a spectacular on-track demonstration celebrating 75 years of Porsche. Just as Stuttcars has covered previous Porsche outings at Goodwood, we’ll be...
Falken Motorsports has won both qualifying races for the Nürburgring 24 Hours with the Porsche 911 GT3 R. The four-hour races are considered the most important preparation for the prestigious endurance classic on the storied racetrack. They are also part of the Nürburgring Langsstrecken Series (NLS) for the first time....
Porsche 911R book plus slip case (English) by Christoph Mäder, Thomas Gruber and Georg Konradsheim A large package landed on my desk just before Christmas, and being weightier than normal my interest was aroused, so I immediately tackled the packaging to reveal the contents. It was the latest offering from...
The controversial Panamericana concept car was another birthday “gift” for Ferry Porsche in 1989. Ulrich Bez was behind and Branitzki had hands in pockets.
It all began with a decision that Ferry Porsche would long regret. Beginning in 1970, the familial tensions described by Ferdinand Piëch were: “In our family there’s a kind of unspoken law: Porsche is Stuttgart and Piëch is Salzburg.” Porsches were taking the top jobs in Zuffenhausen and some Piëchs...
Author Brian Long needs little introduction to the serious motorsport enthusiast, and in particular, Porsche racing. This title covers Porsche’s motor racing achievements between 1953 and 1975, and is the first of two volumes (the second volume covers 1976 to 2005). Offering a brief historical look into the company’s origins,...
1965 Porsche 901 chassis #57 After three years of restoration, the Porsche Museum will finally present one of the newest additions to its collection – and the oldest 911 that it holds – at the special exhibition “911 (901 No. 57) – A legend takes off” from 14 December 2017...
Porsche recently announced the dates and location of the next Porsche Rennsport Reunion. It will run from September 28 to October 1, 2023 and it will be held at the WeatherTech Raceway Laguna Seca near Monterey, California. The upcoming Rennsport Reunion will be the seventh time the event that features...
Porsche Club of America
Bringing Like-Minded Porsche Enthusiasts Together For nearly 70 years, the Porsche Club of America has been dedicated to enhancing the Porsche ownership experience. No matter what your interest – social, technical, or competitive – PCA has something to offer every Porsche owner. PCA members know the unbridled joy that owning...
The 2018 Concours Masters at Salon Privé on Saturday, 1 September will celebrate 70 years of Porsche with a spectacular timeline of models. The Stuttgart manufacturer has achieved much within the past seven decades, and as a relatively small player in its early years, the company’s race cars would frequently...
As their race director and one of the leading figures in their experimental department, Peter Falk contributed significantly to the character of the sports cars from Stuttgart-Zuffenhausen – both on the race track and on the road. From the first 901 right through to the very last air-cooled Type 993,...
1956 Porsche 356 A Carrera 1500 GS – 752 LMA For many years now, the name ‘Carrera’ has been associated with Porsche sports cars. But the story of how the fledgling 356 first got its ‘Carrera’ name is a fascinating one. This required the far-sightedness of the company founder, Ferry...
#23 Porsche 917 KH 580 hp at the Le Mans 50 years victory celebration at the Museum on 13/14 June 2020
More than 4.75 million visitors have passed through the doors of Porsche’s Museum in Stuttgart since the company officially opened its doors to the public on 31 January 2009. There is no question, the road and race cars on display make for fantastic viewing, and when compared to the old...
Exciting starting grid at the Le Mans Legends 2007 This coming weekend sees the running of the ninth Le Mans Classic on the famous Circuit de la Sarthe. The event, created by the Automobile Club de l’Ouest and Peter Auto almost two decades ago, has become the jewel in the...